Alex Ridha – better known to the world as Boys Noize – has been making electronic music and working as a DJ for over half of his life.
In that time, he has established himself as one of the world’s preeminent wizards behind the decks, having played the world’s biggest stages alongside the biggest names in dance music. Ridha’s sets are uplifting both technically and through performance, and leave his audience with an unforgettable experience every time. Accordingly, Rolling Stone listed Boys Noize among the “Top 10 DJs Who Rule the Earth” in 2012.
As a recording artist and producer, Ridha has created his own sound and pioneered his own brand, amassing a formidable body of work in the process. He has released three albums (2007’s Oi Oi Oi, 2009’s Power and 2012’s Out Of The Black) and countless singles under the Boys Noize moniker, and has worked in a profoundly influential manner as a remixer and producer for everyone from Depeche Mode, Daft Punk, Feist, and David Lynch to Jarvis Cocker, Santigold, Scissor Sisters and Chilly Gonzales. He has collaborated with Snoop Dogg, genius filmmaker Mr. Oizo (Handbraekes), Erol Alkan, and Skrillex (under the name Dog Blood). He has won Beatport’s ‘Best Electronic Act’ award 3 years in a row.
Ridha is also the heart of Boysnoize Records, the label that he launched in 2005. Founded originally as a means to get his own music out into the world, Boysnoize Records, and it’s sub-label, BNR Trax, are now home to more than a dozen artists (including SCNTST, Le1f, Spank Rock, Strip Steve, Peaches and Siriusmo) and is responsible for over 100 releases. “I don´t compromise when it comes to music,” says Ridha. “I do what I think is cool and what I like, and not what the market wants or people may expect. Maintaining artistic freedom has always been the most important thing to me — for my own music and for anyone on my label.”
Despite his ever-expanding label roster and the increased demand for his time as a producer and remixer, Ridha’s primary loves continue to be the twin pursuits of making and performing music. Following the release of his third LP, Out Of The Black, in late 2012, he embarked on presenting the first Boys Noize live show to the masses. “I really wanted to give people a concert where I perform my music only. It’s not that I don’t like DJing anymore, I’m a DJ to the bone and will always be. But playing my tracks live and putting on a completely new show was something I wanted to do for a long time. It’s different and fresh and that is what I love.”