Chromeo have partnered with Shazam to premiere the official video for their new single “Come Alive” ft Toro Y Moi. This is the FIRST EVER video premiere via Shazam and will run for 48 hours, Tuesday 1/28 & Wednesday 1/29, exclusively through Shazam’s mobile app!
Shazam users can play the song on the SoundCloud player, above, and then use Shazam to find the music video, as the app recognizes the audio, featuring Chromeo’s Dave 1 and P-Thugg. The exclusive debut bypasses MTV, Vevo and YouTube, where music videos often premiere, although the “Come Alive” will eventually be available at those traditional locations, too.
“New technology is an intrinsic part of our identity, as a band,” Dave 1 told Mashable. “We gained notoriety through music blogs and now live on music-streaming platforms. Now who doesn’t use Shazam every day? It’s a honor for us to be the first act to premiere a music video using their service.”