Chromeo unveils “Don’t Sleep” video

Posted in


By Admin

On Dec 07, 2018

Funk legends, Chromeo, debut their video for Don’t Sleep today, starring 90s icon Robin Givens (Never Heard, Riverdale, The Bold and the Beautiful) and featuring French Montana and Stefflon Don – watch here!

Directed by Allie Avital (serpentwithfeet, Moses Sumney), the visual is another sophisticated installment in Chromeo’s collection of artfully hilarious clips. Of the video Avital explains, It’s lonely at the top. ‘Don’t Sleep’ is a 2018 satire for the age of dissatisfaction; the age of overstimulation and Tinder. Robin Givens plays a version of the ‘sad king,’ where the more pampered and entertained she is, the more disaffected she becomes. All the bulging biceps, sponge baths, and lap dances can’t cure her existential void.”

Avital continues, “Harems are historically reserved for men, and music videos have a long history of ornamental ‘video girls,’ so I wanted to flip both of those narratives. The video was directed and produced by a team of women, which gave the shoot a funny, meta dimension. Dave and Pee are so open and collaborative, and in this often-formulaic industry, it was a breath of fresh air to be given so much artistic freedom and trust.”

Don’t Sleep is produced by Chromeo and legendary R&B producer Rodney Jerkins. It’s an infectious dose of trunk-rattling funk. The follow up to singles, Juice and Must’ve Been featuring DRAM, Don’t Sleep is taken from Chromeo’s acclaimed fifth studio album, Head Over Heels, which was released in June on Last Gang and subsequently reached #1 on the iTunes Electronic charts. Featuring twelve tracks of funk and R&B history colliding with modern pop songcraft, Head Over Heels is a collaborative celebration where the duos favorite artists’ signatures touches intermingle in Chromeo world. The album’s guest list includes Jesse Johnson, Pino Palladino, DRAM, The-Dream, Amber Mark, Onyx Collective, Raphael Saadiq and more.

Since the release, the band has been on an extensive tour of the world, playing over 100 live performances this year with sold out shows in New York, Los Angeles, San Francisco, Paris London and more, plus festival plays at Coachella, Lollapalooza, Osheaga, Outside Lands and Primavera, among others. The duo also made television appearances this year on The Tonight Show Starring Jimmy Fallon and The Late Show with Stephen Colbert, plus an exclusive full-band performance on NPR’s Tiny Desk.