Purity Ring have just released their video for “Heartsigh” directed by Cecil Frena & Alex Fischer. The video explores the incredible futuristic live visuals the band have become known for. Impressively, the band designed the stage show/music video themselves — including the band’s costumes & Corin Roddick’s custom, state-of-the-art crystal mallet synth. In addition, the show/video incorporates an art installation called “Submergence” by the British art collective Squidsoup; which utilizes over 2500 immersive & interactive LED lights. The video also features choreography from L.A. based dancer Juliette Irons.
A word from singer Megan James:
“Everyone involved in making this video happen had an equivalent understanding of what was trying to be expressed. It was an honest collaboration that combined the ideas of the band with the talents of the directors, dancers and crew. The video consists of the many elements we have created and chosen to express these songs in a live context, but has an added sightline of being in another world, keeping the past in arms with the present and holding a bit of magic in the dark.”
A word from the director Cecil Frena:
“Purity Ring are unsung visual artists in their own right, so Alex and I just did what we could to capture and situate the universe they’ve created. Also we left some chemtrails for the scifi nerds in here.”