Rhye — the project of LA-based musician Michael Milosh — presents a new video for his “slinky, understated” (Stereogum) Beautiful, released earlier this month on Last Gang Records in Canada. Rhye debuted the track with a hypnotic 72-hour back-to-back stream hosted on his YouTube channel. The video was directed and produced by Milosh and filmed using telephoto lenses to ensure social distancing.
Featuring intertwining clips of people moving throughout a vibrant desert landscape, it evokes the song’s message – finding beauty in everyday life. As with the single art created by Milosh, the Beautiful video, awashed in a gauzy filter, maintains Rhye’s distinctive, dreamlike aesthetic. Milosh discussed the creation of the video, other Rhye visuals, and more with Vanity Fair. Read the article here.